Conversations occur at 62 decibels.
Whispering won’t get you anywhere and shouting just adds to the noise, but great conversations are what start and sustain the best, most trusting long-term relationships.
The principles your company is built on are the building blocks of a story that’s a lot more compelling than you may realize. If you’re ready for your business to be admired for its work, trusted for its integrity, and seen as deserving of its great success, then let's get together and build that conversation.
Decibel 62 helps you:
Uncover what makes your business authentic, relevant, and different and bring it to life in the form of a foundational, multi-audience corporate narrative. One that rings true and makes it easy for others to re-tell on your behalf.
Develop a simplified framework to help your team consistently bring what customers value most about your business to the forefront in conversations with new prospects, existing customers, media and reputation influencers.
Amplify your business conversations with ongoing C-level content and thought leadership initiatives that connect the core elements of your corporate narrative with the most current, high-priority opportunities and issues on your customers’ radar.
Decibel 62
Phone
0 (786) 703-6137
m (305) 799-4417
Location
133 nw 48th street, studio b
miami, fl 33127
what we do
Foundational Messaging (Corp./Brand/Product)
Corporate Narrative (Investor/General)
Thought Leadership (Articles/Speeches)
C-Level Content (Long-form Social Media)
Decibel 62 brings 25+ years of proven experience.
Benefit from decades of senior in-house leadership roles in the FORTUNE 500 and senior agency leadership at global agencies working with businesses across nearly every sector at all stages from start-ups to publicly traded market leaders.
CORPORATE COMMUNICATIONS - MESSAGING STRATEGY
Big Health (Digital Therapeutics)
Cart.com (Unified Commerce/Supply Chain)
AT&T (Communications)
DFIN (FinTech)
Concarlo Therapeutics (Precision Oncology)
HP (B2B Tech)
Zebra (Supply Chain Tech)
MARAbio (Life Sciences)
Glabal Value Investment Corp (Financial)
ibml (FinTech)
RaB2B (Digital Marketing)
Ryder (Supply Chain)
Scott Paper Company (CPG)
University of Miami Athletic Department (Sports/Eduction)
The Orange Bowl Committee (Sports)
investor & Financial communications
Annual Reports - Developed more than 15 annual financial reports to shareholders for publicly traded companies. Wrote more than 15 CEO letters to shareholders.
Quarterly Earnings Reports - lead writer for hundreds of financial communications, including more than 50 quarterly earnings press releases, executed in accordance with SEC and New York Stock Exchange requirements.
Annual Meetings of Shareholders - Video scripting for more than 10 annual meetings, and CEO speechwriting/slide presentation development for more than 12 meetings.
Mergers & Acquisitions - Developed and led communications strategies for more than 20 corporate mergers and acquisitions.
THOUGHT Leadership - ARTICLES, Speeches, AND CONTENT
Remington Tonar, Co-Founder, Cart.com
Jeff Geygan, Chairman, Global Value Investment Corporation
J.P. Geygan, CEO, Global Value investment Corporation
Arun Gupta, former CEO, Big Health
Dr. Judy Van de Water, Founder & Chief Science Advisor, MARAbi0
Dr. Michael Paul, CEO, MARAbio
Dr. Stacy Blain, Founder & CEO, Concerto Therapeutics
Robert Sanchez, Chair & CEO, Ryder System, Inc.
Greg Swienton, former Chair & CEO, Ryder System, Inc.
John Anderson, former CEO, Enterprise Florida
The Hon. Lawton Chiles, former Governor, State of Florida
Dick Nunis, former Chairman of Walt Disney Attractions
Marc Buoniconti, President, The Miami Project to Cure Paralysis & The Buoniconti Fund to Cure Paralysis
People
David Bruce
Chief Story Strategist
READY FOR WHAT’S NEXT
Decibel 62 is a project-based C-level communications consultancy formed by David Bruce, a Partner and the Executive Creative Director of the full-stack marketing communications, brand strategy and public affairs firm Perceptual Advisors. David is 25-year practitioner of marketing, public relations, business development, and public affairs.
As a senior in-house executive of Fortune 500 transportation and logistics leader, Ryder System, David led media relations and crisis response efforts for more than 18 years, responsible for corporate communications, crisis management, public affairs, and community relations. He also served as executive director of the company's charitable foundation.
As communications counsel to three Ryder CEOs, David led external and internal communications functions through a multi-year corporate turnaround that included nearly 20 acquisitions, profitable divestitures, entry and exit of international markets, transition of every key leadership position, and the launch of new products and services. This turnaround resulted in historic highs in annual revenue and earnings, and a more than 300% increase in share price.
Earlier, David helped launch Enterprise Florida, the nation's first statewide public/private partnership for trade and economic development, serving as senior vice president of communications. In that role, his team marketed the State of Florida, globally, as a business location, and helped organize several of the State's largest-ever trade initiatives, supporting the Governor and business leaders on missions to Taiwan, Japan, Korea, Costa Rica, Mexico, England and Scotland.
David has also served as a senior executive of the global PR firm, Burson-Marsteller where he led the agency’s corporate practice in Florida, serving clients including the University of Miami, Scott Paper Company, The Orange Bowl and Ryder System.
In an earlier role with Miami-Dade's economic development organization, The Beacon Council, David recruited and assisted organizations in establishing operations/creating jobs in South Florida, including MTV Networks, Apple, Ingram Micro, and the U.S. Southern Command.
David began his career in field marketing, working with national restaurant chains including Subway, Wendy's, Popeyes, and I Can't Believe It's Yogurt, developing marketing programs and conducting more than 40 local store marketing seminars across the U.S.
David resides in Miami’s Buena Vista neighborhood with his wife, Cindy, and their rescue dog, Bo Diddley. In his spare time, David is the lead singer of the popular local rock ‘n' roll band People You Know, and provides pro bono support to various causes. He has served on The Beacon Council Executive Committee and as a member of its Foundation board, The Miami Dolphins Nat Moore Scholarship Endowment Fund as a committee member, The University of Florida Public Relations Advisory Council as a member, Sebastian Strong Foundation as a consultant, and The Miami Project/Buoniconti Fund to Cure Paralysis as a consultant and member of its Stand Up Miami board of directors.
location
Decibel 62
133 nw 48th street, studio B
miami, fl, 33127
786-703-6137
Contact Us
Decibel 62 is a lean, experienced resource that helps your business find its authentic voice and then amplify the conversation across traditional and social media and person-to-person engagements. Let's start a conversation and turn up the volume on your business today.